Where it all comes together
The right AFSL & compliance support changes everything.
We’ll help secure your AFSL, streamline your compliance, and clear the path for growth.
Hi, we are Zaju & Company.
We Are a Brisbane-based consultancy that PARTNERS with financial service providers across Australia.
Zaju & Company specialise in Australian Financial Services (AFS) licence applications, governance, compliance and support solutions for retail financial planning licensees and financial advisers. As small business and micro AFSL specialists, we believe that self-licensing should be easier. We encourage people to question the status quo.
How We Help
Our goal is to empower practitioners to run more effective advice businesses and simplify the journey to self-licensing, helping them thrive amid professional challenges.
With over 24 years of experience, we’re flexible, have a pragmatic approach to self-licensing and focus on small businesses. From Australian Financial Services licence applications to compliance and licensee management, we handle it all.
Get in touch for a confidential and eye-opening conversation by calling 1800 925 826 or email consulting@zaju.com.au.
AFSL Applications & Licensee Support
AFSL applications & transition
Are you a financial planner ready for the freedom of your own AFSL? We make AFSL applications seamless and straightforward, supporting you from initial application right through to licence grant and transition. Your journey to independence starts here.
Licensee support
Whether you’re newly licenced or well-established, our oversight helps protect your AFSL while letting you focus on what matters most – growing your business and serving your clients. We’ll help you find that perfect balance between compliance and practice success.
Business Consulting
Get real-world solutions that work. Our approach uses diagnostics to combine planning with compliance, helping you create a stronger, more efficient, and sustainable practice.
Latest Articles
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Managing SMSF Advice As A Boutique AFSL
ASIC’s recent review of self-managed super fund (SMSF) advice has raised important considerations for the advice industry — particularly for boutique Australian Financial Services Licensees (AFSLs). The regulator’s Report 824: Review of SMSF Advice highlighted ongoing issues…
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Thriving vs. Surviving: Lessons From Small AFSLs
Running your own AFSL is a milestone that brings independence, flexibility, and the chance to shape your business on your own terms. At the same time, small licensees face unique challenges: balancing compliance obligations, managing…
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The Life of a Responsible Manager: Lead, Delegate, Document
When ASIC reviews your licence, will your RM file reflect real leadership or just surface-level compliance? Holding the title of Responsible Manager (RM) under an Australian Financial Services Licence (AFSL) isn’t just a formality. It’s…
What people are saying
Pedro M.R.
Marin Financial
“I had the pleasure of working with Zaju & Company Pty Ltd during the critical process of creating our Australian Financial Services Licence, and now for our ongoing compliance, and I cannot recommend their services highly enough. From the outset, Alistair demonstrated a profound understanding of the financial services regulatory environment, which provided us with invaluable insights into how we could not only comply with the stringent requirements but also excel in delivering clear, concise information to our clients.”
Jeff H.
Pertinax LRC
“Alistair was referred to me when looking to start my own AFSL. He guided me through everything, and the full application process. He made what could have been hell, a walk in the park. Here we are now nearly 5 years on, and he and his team are an integral part of our business, and in reflection I am so thankful we managed to wind up in his pathway. Honestly, do not know what we would do without them. Don’t go elsewhere – this is authentic, professional services – the sort that you are inherently loyal to and that is so hard to find. You’ll be looked after, that is the ultimate takeaway.”
Conaill K.
Beryllium Advisers
“Al and the Zaju team have been great. AFSLs looking for an external compliance consultant should look no further! More cost effective than a number of other options we looked at, with a more personal and tailored approach. After 3 years Al still answers my calls every time!”
Matthew K.
The Intuitive Group
“I went through Al Hemming from Zaju and Co and they were brilliant to work with. All in all, it was 3 weeks to get all my application together and supporting documents to lodgement, 3 weeks for ASIC to assess and approve, then 3 weeks to transition my clients from my previous licensee. Best decision I made becoming self licensed and not as daunting as everyone made it seem. Al Hemming in my corner was a big part of that so would highly recommend reaching out to him”
Liz S.
Lume Wealth
“We have been working with Alistair for many years and he recently assisted us with our AFSL Application and manages our ongoing compliance. We have nothing but positive feedback for his work, he is professional, caring and reliable and I would not hesitate to recommend his services.”
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