Where it all comes together
The right AFSL & compliance support changes everything.
We’ll help secure your AFSL, streamline your compliance, and clear the path for growth.
Hi, we’re Zaju & Company.
We help financial advisers get their own AFSL — and help licensees manage theirs with confidence.
Based in Brisbane and working with clients across Australia, we specialise in AFSL applications, licence transitions and ongoing compliance support for retail financial planning businesses.
Whether you’re considering independence for the first time or already running an established AFSL, we’re here to make the process clearer, simpler and more manageable.
How We Help
Applying for your own AFS licence can be confusing and stressful. And there’s plenty of regulations and compliance to stay on top of once you have your AFSL.
We get it, and we help with both.
With more than 26 years of experience across the financial planning industry, we provide practical guidance, compliance oversight and hands-on support that works in the real world.
You’ll always deal with a real, experienced person who knows your business and can give you a straight, practical answer. We’re here to help you build and run a stronger licence.
Our AFSL Services
AFSL applications & transition
For advisers ready to go self-licensed
Thinking about your own licence? We guide you through the whole process — preparing your application, working through ASIC’s requirements, and transitioning to your licence once granted. We have a 100% success rate with AFSL applications and we’ll make the process straightforward. No stress.
Compliance Support
For licensees who need ongoing support
Running an AFSL means staying on top of ongoing obligations. We’re here to help – with the level of support that suits your business, from core essentials through to a fully hands-on partner.
Practice Consulting
For advice businesses wanting strategic & practical guidance
Beyond compliance, we offer practical, diagnostics-led consulting to help you strengthen and grow your advice business.
Latest Articles
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Conflicts of Interest in 2026: The Standard Has Shifted
Conflicts of interest are no longer a side conversation in financial advice. They have become central to how professionalism, governance, and advice quality are being assessed. This change hasn’t come from a decline in ethics…
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Managing SMSF Advice As A Boutique AFSL
ASIC’s recent review of self-managed super fund (SMSF) advice has raised important considerations for the advice industry — particularly for boutique Australian Financial Services Licensees (AFSLs). The regulator’s Report 824: Review of SMSF Advice highlighted ongoing issues…
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Thriving vs. Surviving: Lessons From Small AFSLs
Running your own AFSL is a milestone that brings independence, flexibility, and the chance to shape your business on your own terms. At the same time, small licensees face unique challenges: balancing compliance obligations, managing…
What people are saying
Pedro M.R.
Marin Financial
“I had the pleasure of working with Zaju & Company Pty Ltd during the critical process of creating our Australian Financial Services Licence, and now for our ongoing compliance, and I cannot recommend their services highly enough. From the outset, Alistair demonstrated a profound understanding of the financial services regulatory environment, which provided us with invaluable insights into how we could not only comply with the stringent requirements but also excel in delivering clear, concise information to our clients.”
Jeff H.
Pertinax LRC
“Alistair was referred to me when looking to start my own AFSL. He guided me through everything, and the full application process. He made what could have been hell, a walk in the park. Here we are now nearly 5 years on, and he and his team are an integral part of our business, and in reflection I am so thankful we managed to wind up in his pathway. Honestly, do not know what we would do without them. Don’t go elsewhere – this is authentic, professional services – the sort that you are inherently loyal to and that is so hard to find. You’ll be looked after, that is the ultimate takeaway.”
Conaill K.
Beryllium Advisers
“Al and the Zaju team have been great. AFSLs looking for an external compliance consultant should look no further! More cost effective than a number of other options we looked at, with a more personal and tailored approach. After 3 years Al still answers my calls every time!”
Matthew K.
The Intuitive Group
“I went through Al Hemming from Zaju and Co and they were brilliant to work with. All in all, it was 3 weeks to get all my application together and supporting documents to lodgement, 3 weeks for ASIC to assess and approve, then 3 weeks to transition my clients from my previous licensee. Best decision I made becoming self licensed and not as daunting as everyone made it seem. Al Hemming in my corner was a big part of that so would highly recommend reaching out to him”
Liz S.
Lume Wealth
“We have been working with Alistair for many years and he recently assisted us with our AFSL Application and manages our ongoing compliance. We have nothing but positive feedback for his work, he is professional, caring and reliable and I would not hesitate to recommend his services.”
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